Home | Major Spark, Inc

building a foundation

Early-Stage Businesses

At this stage, we focus on establishing your brand and creating a strong marketing foundation.

Starting with building awareness, identifying your target audience, and setting up core marketing systems.

Brand Strategy & Identity:

We craft your brand message, visuals, and market positioning.

Market Research:

We analyze competitors, trends, and customer data.

Website & Social Media Setup:

We set up your website, social media, and basic SEO.

Content Creation:

We create blogs, product descriptions, videos, and posts.

Increasing reach & engagement

Growth-Stage Businesses

As your business moves into the growth phase, the goal shifts toward expanding your customer base and driving engagement. We'll use targeted campaigns and strategies to boost visibility and reach new markets.

Digital Advertising:
Implement paid ad campaigns across Google Ads, Facebook, Instagram, and LinkedIn to generate leads, drive traffic, and increase brand visibility.

Search Engine Optimization (SEO):
Help optimize your website and content to rank higher in search engines, increasing organic traffic.

Email Marketing:
Build and execute email marketing campaigns to nurture leads, retain customers, and increase conversions.

Social Media Strategy & Community Engagement:
Develop a content strategy for social platforms to drive engagement and foster a community around the brand.

Established Businesses

For businesses that have already achieved market presence, the focus shifts toward optimization, scaling, and maximizing ROI. We'll be looking for ways to refine your strategies and ensure that marketing efforts are highly efficient.

Advanced Analytics & Reporting:
Provide in-depth analytics to track campaign performance, customer behavior, and business KPIs to inform decision-making.

Conversion Rate Optimization (CRO):
Optimize landing pages, calls to action (CTAs), and sales funnels to increase conversions and sales.

Customer Retention & Loyalty Programs:
Develop strategies to keep existing customers engaged, such as loyalty programs, referral incentives, or personalized content.

Integrated Marketing Campaigns:
Design multi-channel campaigns that leverage email, social, content, and paid media in a cohesive strategy for maximum impact.

EXPANSION & DIVERSIFICATION

Scaling Businesses

At this stage, we will be focusing on scaling your marketing efforts and diversifying strategies to reach new markets, both domestic and international.

Market Expansion Strategy:

Conduct research and develop strategies for entering new markets (domestic or international), including localized marketing efforts and market adaptation.

Brand Partnerships & Influencer Marketing:

Identify strategic partnerships with influencers, other businesses, or organizations to expand reach and credibility.

Product Diversification:

Help launch new products or services by creating targeted campaigns that appeal to new or different customer segments.

Corporate Communication Strategy:

Develop a unified messaging approach for communicating with investors, stakeholders, and the public (e.g., press releases, thought leadership content).

Advanced Analytics & Reporting:

Provide in-depth analytics to track campaign performance, customer behavior, and business KPIs to inform decision-making.

Conversion Rate Optimization (CRO):

Optimize landing pages, calls to action (CTAs), and sales funnels to increase conversions and sales.

Customer Retention & Loyalty Programs:

Develop strategies to keep existing customers engaged, such as loyalty programs, referral incentives, or personalized content.

Integrated Marketing Campaigns:

Design multi-channel campaigns that leverage email, social, content, and paid media in a cohesive strategy for maximum impact.

innovation & reinvention

Mature Businesses

For mature businesses, the focus is on staying relevant, innovating, and reinventing the brand to ensure long-term success.

Brand Refresh & Rebranding:

Conduct a brand audit and, if necessary, refresh or rebrand the business to stay relevant and appeal to modern audiences.

Innovation in Digital Channels:

Explore new and emerging digital marketing trends such as AI-driven marketing, voice search, or interactive content.

Thought Leadership & Content Marketing:

Position the company as a leader in its industry through expert content, speaking engagements, and strategic PR efforts.

Sustainability & CSR Marketing:

Help businesses communicate their commitment to sustainability and corporate social responsibility (CSR), creating value through purpose-driven marketing.